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Thursday, December 7, 2023

5 Common Mistakes in SEO and Digital Marketing that could decrease your leads

If you’re running an Ecommerce business, it’s important to make sure you’re doing everything you can to optimize your website for search engines and generate as many leads as possible. However, making a few common mistakes in SEO and digital marketing can decrease your leads significantly especially if you are in the Ecommerce or Franchise marketing areas. In this blog post, we’ll outline the most common mistakes and how to avoid them. Let’s get started!

1. Not Optimizing Your Website for Keywords

If you’re not optimizing your website for keywords, you’re missing out on a lot of potential traffic and leads. Make sure to do your research and target the right keywords for your business. Use keyword tools like Google AdWords Keyword Planner and Moz Keyword Explorer to help you find the right keywords. A reputable digital marketing agency should be able to perform this task perfectly. 

2. Not Creating compelling Content

If you’re not creating compelling content, people are not going to want to stay on your website for very long. Make sure your content is well-written, informative, and engaging. blog posts, infographics, and video content are all great ways to keep people engaged.

3. Not Promoting Your Content

Just creating great content isn’t enough – you need to make sure you’re promoting it as well. Share your content on social media, in forums, and on other websites. The more places people can see your Digital Marketing Certification content, the more likely they are to click through to your website.

4. Not Building Backlinks

Backlinks are one of the most important ranking factors for SEO. Make sure you’re building backlinks from high-quality websites. You can do this by guest blogging, submitting infographics to other websites, and leaving comments on relevant blog posts.

5. Not Tracking Your Results

If you’re not tracking your results, you won’t know what’s working and what isn’t. Use Google Analytics to track your website traffic and conversions. This will help you understand what’s working and where you need to make improvements. If you are an SEO agency, this is one of the most important things to track so you know where you are lacking in your efforts – whether it’s in organic search, social, email or on-page content.


SEO and digital marketing can be extremely effective in helping you reach your target market, but only if done correctly. Unfortunately, many business owners make common mistakes that decrease their leads and ROI. In this post, we’ve outlined the most common of these mistakes so that you can avoid them in your own marketing strategy. Have you made any of these errors before? If so, it’s time to correct your course and see better results. Contact us today for assistance from our team of experienced professionals who will help get your business on the right track for more sales and conversions.

By avoiding these common mistakes, you’ll be well on your way to generating more leads and getting more traffic to your website. If you need help with your SEO or digital marketing, contact a reputable agency that specializes in these services. They can help you take your business to the next level.

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